Every brand or business is on Facebook for only one reason to get more business. To achieve the success, you need a community on Facebook. Without the community, it is difficult to build the brand awareness. Different business on Facebook means different objectives and goals like increasing sales, promoting, marketing and making brand awareness etc.
The first thing you need to do for making the Facebook fans your real customers is building an audience then bringing the inbuilt traffic to your website and converting them into the potential customers. For building the audience you need huge likes and followers on your page. Higher the likes, higher will be the online presence of your business.
Fill your Facebook page with searchable information-
Every section of your page should contain relevant and useful content to get more Facebook fans. Also, make sure that all the content of your website should be indexed by the search engines. It will help to attract more audience to your website.
Include Facebook like boxes on your website and blog –
Make your Facebook page as discoverable as you can. Promote the Facebook presence on other various marketing channels like websites or blogs. If you have the website or blog then add the various Facebook social plugins to get the people like on your page without going to the Facebook.com.
Invite existing contacts to like your page –
Invite all your friends, family, relative and existing customer contacts to like your Facebook business page. You can also invite your email contacts or Facebook contacts and ask them to like and leave positive reviews.
Invite employees to like your page –
Your employees can also help your business to grow online. Ask them to like your official Facebook business page and encourage them to comment, like and share.
Incorporate Facebook into the offline communication channels –
You can also promote your Facebook page from your offline store. Place stickers in the front of store window to like and invite them to the Facebook page. You can also add URL with the Facebook page name.
Cross promote on other media platforms –
Promote your business on other social media platforms like Twitter, LinkedIn etc and also add your Facebook page link. It will encourage the other twitter and LinkedIn followers to visit the Facebook page.
Use Facebook Ads –
If you have the budget then you can pay for the Facebook ads. Your advertisement will appear in the top of the newsfeed on the desktop.
Increasing the Facebook likes is the best way to drive the engagement and converting the fans into the customers. You can also buy Facebook page likes to get more likes which help to increase and enhance the online presence of your business.